Bottled water case study

The data from these firms can be used to estimate the market potential especially by analyzing the presence of Bisleri in the market, their distribution, quantity sold, revenue earned etc 2.

bottled water essay

Doing this makes other people aware of the water without even seeing the bottle. Marketing Tools and Techniques: Nestle have their own website based on giving information to publicize the water, giving you facts and advise about the water you drink.

Would you be willing to pay the extra amount?

target market for bottled water

They have also had an annual customized design since making their water effectively different from any other. Consequently this could put people off buying nestle water and buy from someone that is more likely to be doing it for the charity and not for themselves. The product is bought into because of its name, it trusted and its known to produce excellent products.

Evian water case study

This makes competition regular and constant depending on any big breaks or falls in the industry. If cold drinks and water both are available, what is the customers preference and under what conditions? Would you prefer an easier way? The life cycle stages that were found to have the highest environmental impacts were the bottle manufacturing stage and the bottled water distribution to storage stage. Would you be willing to pay the extra amount? However even those this may seem beneficial to the audience, having a fresher and purer water means that there is more fuel for transport, making the whole idea of being environmentally friendly go out the window. The sample size would be approximately families across metropolitan cities. Epub Mar 2. PLA corn based bottles are derived from an organic substance and are degradable under certain environmental conditions. Marketing Tools and Techniques: Nestle have their own website based on giving information to publicize the water, giving you facts and advise about the water you drink. Although this could be seen as a very different way to market the bottled water, it would work through re assurance of the customer. Aquaguard users who would prefer aqua pure water Families with babies and young children Consumers who are health-conscious 5-star hotels and restaurants who serve pure bottled water Railway stations distributors For the first three consumers, quality of the product is indispensible and hence they can be classified as high-involvement users.

Since these water purifiers are very costly, not all can afford it. Waste Manag.

pricing strategy for bottled water

However, many people who have not had the chance to consume other products are also drinking this water such as people living in poverty. It would also be known for people with a lively, healthy and active lifestyle, who care about the environment and what they are buying into.

However even though this could be seen more successful, people who were buying the product for its purity and freshness have lost this idea.

Bottled water competitive analysis

Doing this is a good way of getting results if they think the company is giving some of the profits or products to people in need, they are more likely to buy the product themselves. This also increases sale immensely and gets the name known in countries that may not have heard of them before. However even though this could be seen more successful, people who were buying the product for its purity and freshness have lost this idea. Do customers prefer coloured drinks to mineral water? This had a big effect on the marketing tools and techniques because it made Perrier have a higher price in the market, therefore brought more money in. As far as hotels, restaurants and railway station retailers are concerned; the patrons may or may not be high-involvement users. To identify the target customers and the suitable price that customers are willing to pay Target Respondents The ideal target respondents for the market research exercise would belong to the following categories 1. On an average how many bottles do you use up per day? Even though this would never be looked upon by a customer the idea that the product is misleading makes you wonder what else they are being un truthful about. Soon after their main competition came from places like New York and San Fransisco. In how many cases a child asks for a cold drink but the guardian buys water for him due to health issues? They also have other companies that use the same logo and name. Doing this makes other people aware of the water without even seeing the bottle. PGP How many packaged bottles do you order in a day? This pricing could be considered to show the quality of the water and not just paying for the packaging and trying to get a bit of profit.

Product Profiles and Benefits: The product profile is similar to many types of water but nestle has one profile benefit that any of the others.

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Bottled Water Case Study